After giving you a first insight into our experiences at the trade fair in my two posts Esxence 2025 – Milan, here we come and Our experiences at Esxence 2025 – Part II, I’m continuing today with Part III. We were there for a total of two days and we got a lot of impressions, saw and discovered so many brands that I will probably write a blog post or two on the subject. Be curious, we also came across some completely new niche fragrance labels that we found really fascinating and that I would like to show you here. Today, I’m going to start with some well-known brands.
Flower greetings from Paul Smith
First of all, I would like to show you the three new room fragrances from Paul Smith that I was able to sample for the first time at the fair. Rose, Jasmine and Leaf give the impression of a garden in bloom in summer and are all enchanting. The color scheme also puts you in a good mood, so I can only recommend these three scented candles and their matching diffusers to you.
Incidentally, the jars are great for reusing once the candles have been used up. Whether as storage for small items, as a vase or with a tea light, the colorful glass containers are always a visual highlight and versatile even after their actual purpose.
The room fragrances are all beautifully designed and exude a really great, pleasant and delicate scent that spreads beautifully in rooms. The portfolio offers something to suit every scenting taste and I think this British label definitely deserves more attention.
BORNTOSTANDOUT makes bags
Bags are a big hit at Esxence and the Korean fragrance house BORNTOSTANDOUT has also recognized this. There was a huge crowd at the bright red stand because everyone wanted one of the equally red, large bags with the inscription “Who fuckin’ cares?”. The four of us were not exempt from this and of course we also got some. If you’re going to do it, do it! 😉
The bags could be seen everywhere at the trade fair and their color alone made them an absolute eye-catcher. BORNTOSTANDOUT did everything right in terms of marketing. But you couldn’t just get bags at the stand. The brand also had its new Extrait Extrême Collection with the fragrances Black Guava, Black Mango, Oud Candy and Purple Stain. I tested them all and can tell you: if you’re looking for striking and extravagant ultra-performers, you’ve come to the right place.
The two fragrances with guava and mango are just the thing for anyone who has an olfactory fruit craving and is not afraid of shrill notes, while the other two creations are gourmand-sweet oud variations. I will certainly present all four in more detail here as soon as we have them in the store and I have a sample.
OHTOP focuses on breasts
Korea is a good keyword, as the French-Korean brand OHTOP has introduced two new creations: the pink Tits and the white Musc d’Hiver. The name of the first composition may be provocative and suggest a skunky skin fragrance with a good dose of sex appeal. However, Tits is a very harmoniously composed mix of tuberose, vanilla, musk and heliotrope that is creamy, powdery and sweetly floral. A tuberose that is absolutely wearable and beautifully realized.
With Musc d’Hiver, the color and name say it all. A light, airy and cool musk fragrance, nuanced by a woody, dry peppery note. Clean, minimalist and transparent, a creation that carries typical Asian vibes, a restrained noblesse and reduced elegance. Sometimes less is more, as Musc d’Hiver impressively proves.
Essential Parfums loves botany
The French niche fragrance brand Essential Parfums was also represented at Esxence 2025 and naturally gets a place in this Part III of my small series of articles on the trade fair. The label’s stand was an absolute highlight for me. Beautifully designed, with lush plant and flower arrangements, it was all about the newly launched creation Velvet Iris, which was presented for the first time.
Dominique Ropion is the perfumer behind the new fragrance Velvet Iris, which exudes greenish, woody and earthy-powdery iris notes and which I really liked. The Essential Parfums range will soon include a body spray as well as hand cream and body wash. There is also a scented candle for each fragrance in the brand’s composition, which we really liked. Would that be something for you? Should we add the candles to the store?
pernoire sees white
Of course, we also visited the Swiss niche fragrance label pernoire. Here we were shown the latest creation, Anelo, by co-founder Robin Dünner. The second white fragrance after the caramel popcorn gourmand hit Poka is a fruity, fresh and transparent summer hit that combines pineapple and mango with citrusy, tangy notes and creamy, lucid nuances.
We were – once again – totally thrilled by the extrait de parfum, which will soon be available in our store. Anyone who loves fruity fragrances and tropical creations (without coconut!), who likes pineapple and mango and is still looking for a great summer sun and good mood fragrance companion should definitely put this latest addition from the Swiss Olfakto forge on their must-try list, or even better, on their must-have list.
Tomorrow I’ll continue with new fragrances and brands in my fourth part of Esxence 2025, but until then you can tell me if any of the fragrances or brands presented so far have made you particularly curious. 😊✨
Be First to Comment